Tikkurila launches new collection to protect endangered species

Nine colours, nine threatened animal species

As the name suggests, the colours included in Tikkurila’s Endangered Colors collection draw from the colours of threatened animal species.

The collection consists of nine colours, each representing one threatened species.

The species in the product family include, for example, Siamese fighting fish, Siberian tiger, giant panda and Sumatran orangutan.

In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: €1 is donated to the protection of endangered species with each sold package.

"The goal of Tikkurila’s paints has always been to protect buildings and furniture, thus increasing their lifespan.

"With Endangered Colors this effort expands to the most threatened species on the planet.

"I believe that we can raise awareness, help protect threatened animal species and make sure future generations can enjoy a colourful tomorrow," said Elisa Markula, CEO at Tikkurila.

Low-emission paint in an environmentally friendly package

The new paints and their packages are designed to be as environmentally friendly as possible.

All the products in the Endangered Colors collection are low-emission, waterborne paints and packed in packages made of recycled plastic.

"Quality, sustainability and safety are our guiding principles in raw material selection and product development and throughout all our operations.

"Our goal is to continuously reduce our environmental impact by investing in the development and promotion of waterborne and low-emission paints," Markula underlined.

Tikkurila’s Endangered Colors collection will be first launched in Russia, China, Finland and the Baltics.

The new paints arrive in stores in 2020.

For more information about the campaign, visit: endangeredcolors.tikkurila.com

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