Sartomer, part of the Coating Solutions segment of Arkema, has launched a new global website at sartomer.com, designed to offer a best-in-class digital journey to its customers and prospects. For the first time, and with a brand new interface, information from EMEA, Americas and Asia is located on one website. The site makes it easy for users to discover global market solutions, innovations and sustainability strategy, as well as speciality resin, photoinitiator and additive product lines. Visitors can navigate deeper into products and resources within new regional hubs, with access to the latest generation of product finder tools.
These new product finders, available now across all three regions, are exclusive online product search tools that help formulators and chemists evaluate the best materials for their applications. They offer exceptionally advanced technical, application and performance selection features, as well as a thorough product comparison—all to support innovation. The regional hubs also contain a large library of documents and recorded webinars.
“Providing these leading-edge digital functionalities facilitates research and development with our customers, prospects and partners who turn to Sartomer as an experienced provider of innovative materials solutions and industry knowledge,” said Laurent Peyronneau, CEO of Sartomer and VP of Arkema’s Coating Solutions. “By making this transformation, we are leveraging the power of digital to enable advanced online services and customer intimacy as a new step of our digital roadmap and strategy.”
“The website is designed to easily and thoroughly provide information that helps customers develop next-generation products, increase efficiency and improve time to market,” said Julie Haevermans, Sartomer’s Global Communication and Digital Marketing Director. “The new global website also includes a dedicated section on sustainability where customers can learn about our commitment to sustainable technologies, including safer products, renewable-based solutions, regulatory support and responsible manufacturing, to drive together healthy and environmentally safer innovation.”