Sherwin-Williams showcases “Mastery of Refinishing” at Automechanika 2018


Sherwin-Williams, through its Automotive Finishes division, brought more than 100 years of experience in vehicle refinishing to life at Automechanika Frankfurt, the automotive service industry’s leading trade exhibition, which welcomed 136,000 visitors between September 11-15. 

The event follows Sherwin-Williams' successful acquisition of Valspar last year, creating a leader in the global refinishing industry. The acquisition is already generating significant success and opportunities for the combined business and this was a key talking-point at Automechanika. 

Exciting times for Sherwin-Williams: "This was a great first event for us as a combined organisation in Europe, which generated significant interest in Sherwin-Williams, our refinishing brands and our tools to support digital colour matching," said Theo Wemmers, Executive General Manager Automotive EMEA. 

"It was also an excellent opportunity to meet partners and customers, explain how we are looking to help their businesses become more profitable and productive, and discuss the latest trends in vehicle refinishing. 

"These are exciting times for Sherwin-Williams and we look forward to accelerating the growth potential of our partners and customers." 

'Mastery of Refinishing' theme: The theme of the company's stand at Automechanika Frankfurt was 'Mastery of Refinishing', telling the story of its decades of experience in vehicle refinishing as well as its focus on digital innovation. A virtual reality refinishing experience received high engagement with more than 700 participants, a preview of its brand new digital spectrophotometer (due for release in 2019) and demo of its new online training program brought the digital focus to life. 

New launches and announcements made at Automechanika 

Important highlights from the show included a series of launches and announcements about the company’s major refinishing brands, including: 

DeBeer - Delegates learned about the DeBeer Difference and how a brand with more than 100 years of heritage is as committed today as it ever was to providing quality products, unmatched service and support. We combine innovative thinking, industry leading technology, with a unique approach to partnership to deliver simpler solutions for profitable business growth. 

Octoral - The bold campaign promoting the visionary approach of this dynamic premium brand was featured at Automechanika, forming one of the event's most eye-catching displays. The campaign uses striking and colourful visuals, inspired by nature, to highlight how Octoral helps businesses thrive today and in the future. 

Prospray - It was announced that Prospray will become available in more markets in the EMEA region in 2019, giving more customers access to the brand's passion for perfection. 

Spralac BodyWorks range - This range of eight new body fillers, part of the Spralac ancillary range, was also launched at the show. 

This year Automechanika celebrated its 25th anniversary and played host to more than 5000 exhibitors. 


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